Platinum Jewelry Sales Strong In US and India In Q1, Says PGI

(June 19, 2018 - by Albert Robinson)

Platinum Guild International (PGI) has released its Q1 Platinum Jewellery Business Review of the platinum jewelry market around the world revealing a number of trends that are encouraging market optimism including economic growth, young consumers, wedding traditions and self-purchasing habits.

“Around the world we see opportunities for increased platinum jewelry consumption. These four trends manifest differently in each of the key platinum markets, and we are implementing platinum jewelry marketing strategies to respond to this increasingly dynamic economic and consumer environment,” says PGI CEO Huw Daniel.

India’s economy returns to strong growth, and the implementation of the Goods and Services Tax (GST) Law will continue to benefit organized trade, the primary distribution channel for platinum jewelry, PGI said. Platinum jewelry retail sales among PGI partners reported a robust growth of 25% in the first quarter, mainly contributed by heavier products as part of Platinum Evara collection sold by retailers.

Continued GDP growth in the USA, together with a low unemployment rate, strong consumer confidence and tax reform have resulted in strong jewelry sales, and platinum jewelry retail partners delivered a stable growth of 12% in the first quarter. A positive economic environment and current low platinum prices have created great opportunities for platinum jewelry to expand beyond traditional products and distribution channels to experience another year of growth.

Japan’s economy declined in the first quarter, however platinum jewelry sales by unit increased slightly, despite a marginal decline of total jewelry sales in both value and unit terms. The total retail sales of platinum jewelry in Japan is anticipated to grow at 1-2% for 2018, mostly coming from non-bridal segment and heavier weight products.

China’s economy exceeded expectations in the first quarter of 2018, with strong consumer spending. The jewelry industry showed a recovery in the first quarter, however platinum lagged behind due to a lack of innovative product and market-wide marketing support. Despite this, trade sentiment has not been adversely affected by the weak Q1 performance as PGI partners believe they are on the right track to adapt for the changing market, with many new design driven collections in development for introduction later this year.

Young consumers, bridal, and self-purchasing habits are expected to drive 2018 platinum jewelry market consumption around the world, PGI added